1995 Seadoo Spx 650 * Steering Cable Support P# 277 000 061 * Used Jet Ski Part on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

10 worst car names--plus six more

In the car name game, there are winners and there are losers. Our friends at Hagerty Insurance recently posted their vote for the 10 worst car names. We took it upon ourselves to critique that list and add six of our own contenders.

Saab 9-3 ePower electric car at 2010 Paris show

Saab will showcase its electric car ambitions at the 2010 Paris motor show with the new 9-3 ePower. Look out for this badge on future Saabs – it’s the next step from the existing E85 biofueled BioPower models. The 9-3 ePower is a technical testbed vehicle rather than anything you can go and buy, but the Swedes aim to have an electric car to market in the next few years.