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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Hyundai moving beyond 'value' brand reputation

Hyundai's U.S. boss says the brand is changing from a "value" brand into a "valuable" brand. John Krafcik, CEO of Hyundai Motor America, said the brand is quickly shedding its roots as a purveyor of new cars for used-car prices and becoming a major player in the global industry.

Lexus RC F, RC F Sport & RC F GT3 debut at Geneva Motor Show

The Lexus RC (pictrured) will be joined by the RC F Sport and RC F GT3 at Geneva The Lexus RC F Coupe finally got a reveal at the Detroit Motor Show last month, and it’s going to get its European debut at the Geneva Motor Show next month alongside another new Lexus – the Lexus RC F GT3. The new RC F looks a promising challenger to cars like the new BMW M4 or the Audi RS 5, with decent looks and the promise of impressive performance from its V8 which develops more than 450bhp. Lexus want us to think that a lot of the RC F’s dynamics are taken from the DNA of the LFA, and if that’s the case the Germans could finally have real competition on their hands from Lexus.