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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Cadillac ELR

Cadillac has revealed the ELR: a production version of the highly-acclaimed Converj concept revealed at the 2009 NAIAS in Detroit. The new luxury coupe will be equipped with extended-range electric vehicle technology – essentially a T-shaped lithium ion battery powering an electric drive unit mated to a a four-cylinder engine-generator, which propels the car when the battery's energy is low. "There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," said Ed Welburn, GM vice president, Global Design. Welburn also stated that the Converj concept sparked the idea of combining the desirability of a grand touring coupe with electrification.

Mercedes AMG Vision Gran Turismo (2013) first official pictures

By Ollie Kew First Official Pictures 17 November 2013 09:00 This is Mercedes letting its hair down. Meet the AMG Vision Gran Turismo, an impossibly outlandish 300SL-inspired supercar that’s been created in partnership with Gran Turismo video game makers Polyphony Inc. The Vision GT will be a playable car in the latest release in the franchise, Gran Turismo 6, along with several as yet unknown concepts from other major carmakers.