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Interior Motives China Conference 2010: Day 2

Session 5: Color and Trim On the second day of the conference, Andreas Wlasak, Vice President of Industrial Design at Faurecia, opened proceedings by announcing that the company plans to open a design studio in Shanghai this year. "A design centre in Shanghai – a new place in China for 2010 – this is a commitment," he declared. Wlasak then asked what OEMs should look for in terms of visualizing the concept of ‘green' design inside the vehicle interior: "OEMs might look for 'visual' green – how can you make it visible that the vehicle is efficient and reducing CO2?" He believed real wood is one likely way of achieving this, as people want to feel natural surfaces, and he also envisaged translucent surfaces playing a key role in years to come.

CDN launches Car Design Awards China

阅读本文中文版本请点击这里 The next generation of designers in China is again being invited to enter the CDN competition dedicated to identifying the most promising talent among them. The third annual Car Design Awards China is now open, and entries are invited from students of any design discipline who are studying full time at a college in China. They will work to briefs set by the design chiefs of OEMs including Daimler, GM, JAC, Nissan and Volkswagen.

Kia and NBA extend their marketing ties through the 2011-12 season

Kia Motors America signed a two-year extension of its sponsorship deal with the National Basketball Association through the league's 2011-2012 season. The deal also expands Kia's sponsorship of the NBA to make the brand the official automotive partner of NBA All-Star events and the NBA Cares charity. Kia will also be the title sponsor of the NBA All-Star MVP award, given to the most valuable player during the league's all-star game, Kia and the NBA said in a statement.