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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Honda peps up the Insight hybrid car (2010)

By Tim Pollard First Official Pictures 19 July 2010 10:20 Honda is perking up the Insight hybrid petrol-electric car this autumn in response to customer feedback. In particular, the new 2010 Insight gets mods to the suspension to improve the ride and a few more luxurious cabin trimmings. It seems that Honda's taken some flak over the way the Insight drives, and engineers have focused on improving the Insight's ride comfort and refinement.

BMW to build front-drive sedan

BMW boss Norbert Reithofer has surefire plans for a new front-wheel-drive entry-level sedan, falling in just below the existing 3-series sedan. The new four-door, known internally at BMW's Munich-based headquarters under the working title NES (New Entry-level Sedan), forms part of a new range of front-wheel-drive models set to join the BMW lineup in the near future. “The NES is integral to our growth plans,” a BMW insider source revealed.