2-bridgestone Dueler 245/60/18 Ecopia on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Used car market pressure eases

AN INCREASE in the number of used cars coming into the market has “taken the edge off prices” and calmed some corners of the industry, according to used car pricing experts CAP. A greater influx of part-exchange cars arriving at dealers is partly responsible, and with many franchised dealers focusing for the time being on selling those vehicles, competition to acquire stock on the open market has decreased. CAP reports that the pressure has been lifted on some dealers who had become frustrated at how expensive it was becoming to source cars at fair prices.

Infiniti Digital Art Gallery

This week saw the launch of Infiniti's Digital Art Competition Gallery. The culmination of a three-year international contest, the online gallery showcases the best 32 images created by international artists. Each of the works has been created under the theme of ‘Inspired Performance', a category which saw over 500 submissions in the first three months of the contest.