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Driver in Paul Walker crash was racer in his own right: Roger Rodas: 1975-2013

You know the headline: “Fast and the Furious” star Paul Walker died Saturday when the driver of the red 2005 Porsche Carrera GT that Walker was riding in lost control in a business park drive, wrapped the Porsche around a tree, and then the Porsche burned. But less likely to make headlines was the death of the driver of the car, Walker's friend for nearly a decade, Roger Rodas, who became Walker's formal business partner and financial advisor in 2007. The crash, which occurred about 3:30 p.m., was near the end of a charity event that the tuner and racing company they operated – Rodas was the CEO -- Always Evolving, announced on the company's web site: “Our next open house and car meet is November 30th from 10 a.m.

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Toyota prices RAV4 EV at $50,610 before tax incentives

Toyota Motor Corp. unveiled the production version of its RAV4 electric vehicle, which carries a battery pack and electric motor system developed in collaboration with Tesla Motors. The crossover will carry a sticker price of $50,610 including an $810 destination charge but before available tax incentives of $2,500 in California and $7,500 at the federal level.