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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Volvo V60 Polestar (2013) first official pictures

By Ollie Kew First Official Pictures 26 November 2013 10:00 This is the new Volvo V60 Polestar: a production-ready, 342bhp estate that Volvo will sell in the UK in 2014. That’s right, after the concept-only S60 Polestar and C30 Polestar, Volvo’s finally putting its performance arm’s money where its mouth is. American and mainland European buyers will be able to buy a saloon S60 Polestar, but we Brits only get the wagon V60.

Honda cuts 800 jobs at Swindon Plant

Honda is cutting 800 jobs at its Swindon Plant as demand for cars across Europe weakens and moving to a single shift system. We’ve not had a huge amount of bad news in the UK car industry for some time, but Honda’s decision to cut 800 jobs at its Swindon Plant is a tough pill to swallow for the workforce. Honda blames ‘Sustained conditions of low demand’ in Europe for the swathing cuts in its workforce in the, but believes the move is necessary to protect the long-term future of Swindon.