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Mercedes S500 Hybrid Frankfurt reveal

Mercedes has revealed the S500 plug-in Hybrid at Frankfurt But the S-Class is the ultimates ‘Bankers Car’. So where to go with S Class without destroying the kudos for buyers is a problem. Mercedes made a start with the mild S400 Hybrid, but as we reported recently they are going much further with the S500 Hybrid which was revealed yesterday at Frankfurt.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Aston Martin Rapide prototype stretches its legs at N

Aston Martin caught our eye with the Rapide concept at the 2006 Detroit auto show. But the project slid to the back burner as then-owner Ford Motor Co. couldn't fund development of the car.