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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

New Ford Fiesta ECOnetic starts production

New Ford Fiesta ECOnetic The latest versions of the Ford Fiesta ECOnetic have gone in to production, offering 86mpg and 87g/km CO2. When we reviewed Ford’s first Fiesta ECOnetic we were impressed that, at least if you were prepared to drive wi8th a very light foot, you could get 70mpg out of a comfortable and fun Fiesta. But we did say that ECOnetic should be an engine choice and not a model choice.

Hyundai ix-Metro, first hybrid and electric car

By Tim Pollard First Official Pictures 04 September 2009 00:01 Hyundai is taking aim at Nissan's Qazana with its new ix-Metro concept car at the 2009 Frankfurt motor show. The compact utility vehicle is one of a burgeoning number of small 4x4s in the pipeline – and is set for production within two years. The Hyundai ix-Metro will drop its BL/Rover inspired name and instead adopt the ix-15 or ix-25 moniker when production starts, slotting in neatly under the new, Tucson-replacing ix-35.