2002 Arctic Cat 4-stroke Trail Gates G-force Belt Drive Kevlar Aramid Ke on 2040-parts.com

Ford Ka 1.3 Zetec TDCi: On the Drive

We review / road test the Ford KA 1.3 Zetec TDCi John Test Drives the Ford KA 1.3 Zetec The English language is a funny thing. We like to think that language is something that binds us. But actually  it divides us; classifies us; condemns us and pigeon-holes us.

BASF MySetta concept showcases industry-leading automotive applications

Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.