2003 Ford F150 Super Crew Light Gray Center Floor Console on 2040-parts.com

Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

This 108-year-old Mercedes Simplex could sell for £900k

‘Old Mercedes up for auction’ doesn’t quite do this magnificent automobile justice. It’s a 1905 Mercedes Simplex 28/32 Phaeton, and one of the oldest Mercedes still in existence. But this car does not merely exist – it is resplendent as a stunning example of the very best the Edwardian era of motoring had to offer.

Jeep teams up with rocker Lenny Kravitz

Lenny Kravitz is going beyond radio play to bring his latest track “Rock Star City Life” to the masses. He's joining the crew of musicians and celebrities showing up in the new Chrysler commercials. The Grammy winner and longtime Jeep driver is hawking the Jeep Wrangler in a campaign in which the single is heard, and it shows Kravitz navigating an off-road course.