2004-2009 Toyota Prius Hybrid Battery on 2040-parts.com

Concept Car of the Week: Mercury El Gato (1970)

Of all the brands that marked American automobile history, Mercury had never been the most popular or the most loved, which ultimately led to its demise in 2011 when Ford chose to terminate the brand. To be fair only a handful of Mercury models are worth remembering: the 1950 Mercury Eight iconic base for custom cars, the 1955 Montclair, the Mustang-based Cougar, the Marauder X-100, the evil Cyclone Spoiler. However one of their coolest creations is fairly unknown mostly due its short concept car life: El Gato, in Spanish translating as "The Cat".

Ford Kuga at 2012 Geneva motor show

This is the new Ford Kuga, unveiled on the eve of the 2012 Geneva motor show. The new Ford Kuga was previewed by the Vertrek concept, and we’ve already seen it in production form as the Escape 4x4 for the North American market, but it’s finally here in European guise. So what can you tell me about the new Ford Kuga?

Mazda sells 10 millionth car in America

The first car Mazda ever sold in America was the R100, a cute lil' two-door fastback that was, unsurprisingly, rotary-powered. The year was 1970. Iggy Pop had made that much explicitly clear with "1970." Just imagine how weird it must have been for Americans to wrap their minds around some tiny Japanese upstart, selling a car approximately the size of a 1970 Cadillac Fleetwood Brougham's wheelwell, powered by -- what's this, German technology?