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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Audi lights up for the shortest day

AUDI UK has created a stunning series of low-light photos to celebrate its success this year, just in time for the shortest day of the year. The seven photos use a technique called ‘light painting’, where a stationary object in the dark is lit up by a small hand-held light to selectively brighten areas over a long exposure period to eventually create an unusual-looking end result. To the trained eye it looks like Audi has supplemented the photographer’s torch with static lighting to increase the beauty of the end result, but there’s no doubting their success.

2011 BMW X3 leaks

The 2011 BMW X3 - together with required camouflage To say that details have leaked is a bit disingenuous, as the leak has emanated from BMW. So although technically I suppose we should call it a leak because the details are not exactly concrete – and the photos are of camouflaged cars – it’s more of a tease than a leak. The photos tell us not a huge amount – it’s a new BMW X3 with some black and white bits on.