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Honda takes to the skies: HondaJet completes first flight

By Tim Pollard Motoring Issues 30 June 2014 16:57 Honda's quest to apply its engineering nous to different modes of transport took another step forward today when the HondaJet completed its first test flight. Honda Aircraft Company is a wholly owned subsidiary of the US Honda division and is based in North Carolina. The executives in charge vow they're following the guiding principles of Soichiro Honda, who founded the car maker, with a laser-like focus on new solutions to age-old problems.

BMW 4 Series Convertible leaks – looking very like a 4 Series Coupe without a roof

The BMW 4 Series Convertible leaks ahead of an L.A. Debut The headline isn’t meant to suggest the roof of the new BMW 4 Series Cabriolet leaks; we’re sure it doesn’t. But, ahead of its expected debut at the Los Angles Auto Show next month, BMW’s hopes of keeping their convertible 4 Series under warps have been dashed after the BMW Blog published what are almost certainly the first official photos of BMW’s latest convertible.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?