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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Surtees To Be Celebrated At Autosport International Show

HE MAY have missed out on a knighthood but John Surtees’ life in motorsport will be celebrated at the forthcoming Autosport International show. Marking the start of 50th anniversary celebrations of the British legend’s 1964 Formula One World Championship win, his title-winning Ferrari 158 leads a special display at the show, which runs from 9th to 12th of January at the National Exhibition Centre, Birmingham. After taking seven motorcycle Road Racing World Championships, Surtees became the first man to win world championships on both two and four wheels when he secured the 1964 title with Ferrari.

Ford Focus is the best selling car…in the world

It’s a big feather in Ford’s cap and vindication of their ‘One Ford’ global product strategy, which has finally seen Ford realise that the world wants the cars it makes and designs in Europe. Focus sales rose in the US by 40 per cent in 2012 (a market Ford would have declared completely unsuitable for a relatively compact European hatch a decade ago) and China accounted for a massive one in four of all Focus sold, a rise of 51 per cent, making the Focus the best-selling passenger car in China. Not only did the Focus take the best selling car (actually, best selling nameplate), the Ford Fiesta did well to, coming in sixth on Polk’s list with a not insignificant 723,130 registrations around the world.