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CES: Cranking up Harman's QuantumLogic 3D surround-sound system

Yesterday we reported how Audi was readying a lavish 3D sound experience with 23 speakers and 1,400 watts of goosebump-inducing audio power. Not to be outdone, Harman had been quietly developing a system of its own: Quantum Logic 3D brings together 25 speakers and more than 2,000 watts of Tubthumping power to a new car near you, like driving inside Phil Spector's Wall of Sound. Sitting inside the demonstration BMW 7-Series that Harman painstakingly lifted into the Studio at the Palms, Global Audio Engineering vice president Phil Muzio explained, "great music is delivered in stereo, yet our consumer research indicates that people enjoy surround sound." QuantumLogic 3D's surround sound expands beyond the boundaries of the vehicle's cabin, providing "a sense of detail and spatial placement that you don't get in stereo." Five height component speakers mounted in the corners of the headliner, and above the rearview mirror, elevates audio beyond the confines of the roof, "almost like you're in a convertible," said Muzio.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Cadillac CTS-V hits the UK

When you think of Cadillac you tend to think of geriatric Americans coasting round God’s waiting room in Florida. Slow, old, wrinkled and not very well bolted together (and that’s just the drivers), nothing to inspire the car lover, and certainly nothing to suggest it would be a good idea to try and sell a big Cadillac saloon in the UK. Who would want to buy a slow, old fashioned Cadillac in the UK?