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LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.

Audi A5 ‘Suicide’ Advert – Fake

The Audi A5 Suicide Avert has been dubbed a fake by Audi of America Doing the ‘Viral’ rounds over the last few days on the interweb has been a video for the Audi A5 ‘Clean Diesel’ which really didn’t seem to fit in to the non-contentious Audi mainstream ethos we are used to seeing. A carefully crafted image can easily be decimated by one careless word or deed (Gerald Ronson springs to mind) and, amusing though some of us with a sicker sense of humour found the A5 ad, we couldn’t see how Audi would sanction it – even just for online use. The advert features a man driving an Audi A5 in to a deserted car park.

SEAT lets the train take the strain

SEAT by Train from the Martorell Factory to the Port of Barcelona The building of this project started in 2005 -  a joint venture between SEAT and Autometro – as an innovative way to transport cars from the factory to the port, and has made a big difference to the traffic on Catalan roads in that time, taking more than 20,000 lorries off the roads and racking up a big saving in SEAT’s carbon footprint. Throughout 2008 the rail link transported cars on twice daily runs on double-decker carriages over 400 metres long, carrying more than 170 cars at a time. Try doing that on the roads!