2012+ Honda Si Flash Pr on 2040-parts.com

New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.

Mini wins 'Car of the Year' award

THE BRITS finally enjoyed some success this summer as the latest Mini was named Auto Express magazine's Car of the Year 2014 at a lavish ceremony in London’s West End. This third-generation version of the Mini is built in Oxford, with engines made in Hams Hall near Birmingham and body panels coming from Swindon. As well as winning the overall Car of the Year Award, the Mini was also named Best Premium Small Car.

Mercedes-Benz buys naming rights to the Louisiana Superdome

New Orleans' Louisiana Superdome, home at one time or another to Super Bowl champions and Hurricane Katrina refugees, is now home to a luxury-car brand. The arena was renamed the Mercedes-Benz Superdome this week after the carmaker acquired naming rights for 10 years. "The investment being made by a premier international brand who believes in 'the best or nothing,' is a tremendous compliment to all of those who worked so hard to make the stadium what it is today," said Tom Benson, owner of the NFL's New Orleans Saints.