2013 2014 Mustang Gt Gt500 Base Model Driver Mirror Lh White on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Jaguar SUV (C-X17) gets a new paint job & 5 seats: Guangzhou Motor Show

Jaguar SUV (C-X17) gets a new paint job & 5 seats Jaguar are certainly making the most of their SUV Concept – the Jaguar C-X17 – with the latest version arriving at the Guangzhou Motor Show in China this week. At first glance, the C-X17 looks to have moved on from the original concept’s blue paint job – via the silver repaint for Dubai – to a half decent shade of gold to appeal to Chinese buyers. But the China C-X17 actually goes a bit further than that by taking the C-X17′s four-seat configuration and adding an extra shaped seat in the back for a proper five-seat layout. There’s also some added luxury in the form of wood veneer door panels.

Road test editor Natalie Neff fielded your questions

Who holds the keys to the AutoWeek kingdom? Well, at least the keys for the test cars? That would be road test editor Natalie Neff.