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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
BMW i and Wallpaper* Megacity project
Fri, 19 Aug 2011BMW i and Wallpaper* magazine have joined forces for ‘Sustainable Neighborhoods', a global project exploring how design and technology will serve in keeping megacities of the future moving. Students teams from each of the six chosen neighborhoods – from Los Angeles, Paris, London, Hangzhou, Berlin and Tokyo – have been tasked by the two companies, and their school course, to research their nearest megacity for a suitable case study to act as a catalyst for creative thinking about how short term cultural and technological evolution will have an impact on the way we live tomorrow. A series of workshops and in-depth discussions took place with students, tutors and members of BMW's global design team to examine the evolution of cities and research six different city zones, with the aim of defining a new infrastructural, cultural or social project that will scale seamlessly into the future.
Tesla Model S first EV to earn high praise from Consumer Reports
Thu, 09 May 2013Tesla Motors Inc.'s all-electric Model S sports car received the highest score in Consumer Reports' ratings -- a 99 out of 100 -- along with widespread plaudits from the magazine's automotive testing staff. The magazine said the $89,650 EV it tested "performed better, or just as well overall, as any other vehicle -- of any kind -- ever tested by Consumer Reports." The last vehicle to achieve a score of 99 in the magazine's testing was the Lexus LS 460L, which was tested in 2007. The Model S, which went on sale in 2012, also marks the first time any electric vehicle has earned a score that high, the magazine said Thursday.