2015 Polaris Rmk 800 155 Tail Light Snowmobile on 2040-parts.com

UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

R8 e-tron electric supercar will be built, Audi says

The Audi R8 e-tron is back on: Audi has backtracked on an earlier decision to cancel production of the zero-emission supercar and will now push ahead with small-scale production two-seater, Autoweek can confirm. The decision is part of a number of sweeping changes made to Audi's research and engineering operations since the arrival of its new head, Ulrich Hackenberg. Citing recent advances in lithium-ion battery technology that has reportedly increased its range from an original 134 miles to close to 250 miles, high-ranking insiders at Audi's headquarters in Germany suggest the R8 e-tron will now go into limited production during the latter half of 2014.

Mazda's new design strategy revealed in autumn 2010

By Tim Pollard Motor Industry 22 June 2010 21:56 Mazda will show off its first 'post-Nagare' concept car in autumn 2010 – providing a glimpse into the future design strategy under the new styling boss. Nagare has been the design mantra at Mazda since the series of concepts kicked off in 2006 with the eponymous show car, each influenced by flowing waves and patterns from nature. But since the departure of design chief Laurens van den Acker, who defected to Renault, the Japanese company is looking for a fresh direction, CAR understands.So when will we see the new Mazda design concept?At a Mazda 'Design Forum' to be held in Italy in September 2010.