Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Lamborghini Urus SUV to cost £135,000

It’s being claimed by Georg Kacher that the Lamborghini SUV – the Lamborghini Urus – will cost £135,000 when it launches in 2016. Even if the VW board are yet to sign off on the Lamborghini Urus SUV, there’s almost zero chance it won’t make it in to production. With the 2013 Range Rover heading even more upmarket, the Bentley SUV heading for market in 2015 and endless super-SUVs from car customisers the super luxury SUV market is not one Lamborghini can afford to miss out on.

Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.