29536941-df Rear Cover Gasket For Allison Transmission Lct 1000/2000/2400 on 2040-parts.com
Brookfield, Connecticut, United States
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Top Gear tonight: The Sweeney, Corsa VXR Nurburgring, Fiat Panda & Ryan Reynolds SIARPC
Sun, 12 Feb 2012Hammond directs Ray Winstone's car chase in The Sweeney Top Gear Series 18 Episode 3 with The Sweeney car chase, the Vauxhall Corsa VXR Nurburgring, 2012 Fiat Panda and Ryan Reynolds is SIARPC. We’re already nearly halfway through Series 18 of Top Gear, with episode 3 on tonight. And so far, so good; the daftness is still there, but a lot less puerile than other recent Top Gear stuff, and some properly good car stuff too.
Top Gear: Rowan Atkinson, Jaguar XKR-S & Caravan Trains
Sat, 16 Jul 2011Rowan Atkinson is on Top Gear - without his McLaren F1 (above) This weekend’s edition of Top Gear is the usual mix of daftness and octane, but the big news – after making overtures since the start of new Top Gear to make it happen – is the appearance of Rowan Atkinson as a Star in a Reasonably Priced Car. Rowan is not just a major petrolhead, but majorly publicity shy. Which you would think is an oxymoron for a professional entertainer, but it seems Rowan is much more comfortable occupying the skin of a character he’s created than his own, particularly in public.