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Volvo Emissions Equality Campaign – Great move

The Volvo V70 - less polluting than a Fiat 500 Whenever we get the opportunity – as regular readers will know – we complain about the current obsession with CO2 emissions on cars and call for car makers and Governments to act on the emissions which actually matter – NOx, hydrocarbons and particulates (and here, and here, and here and…). And it looks like Volvo agrees. Volvo are launching the ‘Emissions Equality Campaign to get car buyers to consider the whole picture when it comes to car emissions and not just look at the figure for CO2, which buyers have been brainwashed in to thinking matters (our view of CO2 – not Volvo’s).

Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

New rival to Tata’s £1250 car

By Tim Pollard Motor Industry 12 May 2008 11:29 Move over, Tata Nano. There’s another bargain basement car in town. Renault-Nissan and Bajaj Auto today confirmed their new people’s car would cost from just $2500 (£1250).