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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Detroit Auto Show roundup

The 2012 NAIAS in Detroit, MI has proved to be exactly the dose of salts the US auto industry so desperately needed after a few very lean years for the event. Numerous concept and production cars made their debuts in the halls of COBO and, as ever, Car Design News was on hand to provide our in-depth live show coverage. Here's a full rundown of our reportage from NAIAS 2012: Acura Acura NSX Concept: Living up to the name Cadillac Cadillac ATS: Finally breaking into the premium mainstream?

CarBuzz infographic illustrates Geneva motor show color trends

CarBuzz has put together an infographic cataloging the new cars unveiled at this year's Geneva motor show by color. The show, which took place last month, saw the unveiling of a host of production and concept cars and CarBuzz has taken the time to provide a clear indication of the color trends that featured in this year's event. The infographic indicates that the colors currently on trend are silver and white, while blue and red were the color of choice for a generous share of the unveiled models.