332140 Evinrude Johnson V4 Omc Cobra 4 Cylinder Small Bullet Bearing Carrier #65 on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

2014 Range Rover by OVERFINCH revealed

The 2014 Overfinch Range Rover (pictured) revealed The world is full of customisers who will take your Range Rover and make it more individual, but there is one such company that has the credibility of a history of making Range Rovers more appealing and, on the whole, doing it in a more subtle way than many of the newcomers – Overfinch. The 2014 Overfinch Range Rover has been revealed as ‘the world’s most luxurious SUV’ (according to Overfinch) with a huge range of options to make Overfinch’s Range Rover as individual as your tastes – and bank account – will allow. Overfinch has added their traditional three cooling apertures in the front bumper – complete with lacquered carbon fibre treatment – and the new back bumper, side skirts and roof spoiler are all made from carbon fibre too, perfectly in tune with the new Range Rover’s lighter ethos, and there’s a set of cast tailpipes by Overfinch at the back.

Lotus named lead marque for Goodwood

Lotus will take a place of pride as lead marque at June's Goodwood Festival of Speed, backed by an expected record attendance of more than 40 historic racing Lotus models. “Lotus is an incredibly important British car marque, and we plan to have maybe the greatest concentration of a single marque that we've ever had at the festival,” said Lord March, whose Goodwood historic house provides the backdrop for the four-day event beginning on June 28. Emerson Fittipaldi will be reunited with his championship-winning Lotus 72 and an early Lotus 7 race car, a type that many drivers--including British Le Mans legend Derek Bell--cut their teeth on in their formative years.