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2015 Cadillac Escalade – it’s still big, bold & brash

The 2015 Cadillac Escalade arrives – it’s still big, bold & brash The Cadillac Escalade SUV is not a car you see much in the UK, but it is loved by footballers, Rappers and those who deal in less than legal substances. It’s really too big, too brash and too flashy to ever have a hope of making real sales in the UK or Europe, but in America it’s the default luxury SUV of choice for even the most staid of buyers. So they won’t be disappointed that the 2015 Cadillac Escalade (which we would think of as a 2014 Escalade, as production starts next spring) is still huge and brash, even if it does seem to have gone up a notch or two in quality.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.