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GM launches Corvette ads on television
Wed, 14 Jul 2010WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.
Ram future products: Commercial vans joining the lineup
Thu, 11 Aug 2011With a big lift from its Fiat partner, Chrysler Group's Ram truck brand is moving beyond its core pickup truck business into commercial vans. The first entry will be the Ram CV cargo van, a panel van without rear windows. The Ram CV is a version of the Dodge Grand Caravan minivan that has been reworked for cargo use and rebranded as a Ram.
Renault buys Caterham stake in Alpine as Anglo-French deal collapses
Tue, 10 Jun 2014By Michael Karkafiris Motor Industry 10 June 2014 10:36 The collaboration between Renault and Caterham officially ended today, with the French company acquiring Caterham’s remaining stake in Alpine. It marks the end of the road for the Anglo-French collaboration, leaving Renault the sole owner in Société des Automobiles Alpine. Today’s announcement terminates the 50-50 partnership signed in November 2012 between the two companies, a partnership that started with the promise of building two sister sports cars, one from Alpine and one from Caterham.