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Ford opens online reservations for the 2012 Focus electric

People can now place their online orders for the 2012 Ford Focus electric, Ford's first all-electric passenger car. The electric Focus carries a base sticker price of $39,995 including shipping charges, but that price does not reflect any tax credits available. The electric Focus comes standard with MyFord Touch with an eight-inch touch screen, two 4.2-inch color LCD displays in the gauge cluster for EV monitoring screens, and the MyFord Mobile App for remotely monitoring the charge status of the lithium-ion battery.

New Audi Q3 2.0 TDI quattro entry-level 4WD Q3

Audi has added a new entry-level quattro model to the Q3 range – the Q3 2.0 TDI quattro 140PS – expecetd to account for 40 per cent of Q3 sales. So you’ve been put of buying an Audi Q3 because you couldn’t have 4wd quattro on a 140PS 2.0 litre TDI? No problem, as Audi has now fixed that thorny little issue with the release of the Audi Q3 2.0 TDI quattro 140PS, fitting Audi’s lower powered diesel to offer a more frugal Q3.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.