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Want an Audi Quattro? You’re not the only one.

Being male, and Clarkson-aged, I remember, and owned, many of the ‘Classic’ cars which have turned up in hit TV series in recent years. For many years now they’ve just been fond memories, periodically stimulated by looking at old photos, but cars like these are becoming more and more common on our roads, according to a spokesman from Brittania Rescue: “These cars are stylish and they benefit from cheaper road tax so it’s no surprise they are getting a second lease of life.” The Iconic Audi Quattro - as seen in Life on Mars And frankly, I’m not surprised. There is something hugely appealing about cars from the 70s and 80s.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.