Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.

Hyundai UK target SME fleet sales

Hyundai Basildon (pictured), one of Hyundai’s new Fleet Business Centres The last few years has seen Hyundai convince the car buying public that their cars are as credible and well built – not to mention appealing – as anything from the mainstream; no longer a budget option, Hyundais are now a real force. So once you’ve cracked Joe Public and his preconceptions, the next step is to crack the bit of Joe Public that buys a few cars at a time – the owners of small and medium businesses (SME) with a modest fleet (by fleet standards) of up to ten cars. With that in mind, Hyundai has appointed 27 Fleet Business Centres at Hyundai dealers across the UK with dedicated staff – and extra hand-holding and facilities – to coax the small business owner in to a bit of Hyundai goodness for his/her business.

Toyota at the Paris motor show 2008

By Gavin Green Motor Shows 02 October 2008 19:16 Toyota showed the latest, third-generation Avensis, a car that typically whips up as much excitement from car enthusiasts as the Eurovision Song Contest does with music aficionados. The Avensis is one of those cars that typically provides loyal service to company car reps before naturally seeing out as its days as a minicab, pine scent dangling from rear-view mirror. The new one though is a much tidier effort in its styling, and the Tourer (estate) version is bordering on the svelte.