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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Peugeot 2008 SUV sales strong – production to double

Peugeot are increasing production of the 2008 compact SUV (pictured) to meet demand We have a bit of a soft spot for a number of Peugeots, and we were convinced that the 2008 compact SUV would be a winner for PSA. And it seems it is. When we revealed UK prices for the 2008 last month, we commented that we thought Peugeot’s target of selling 8,000 a year in the UK was a modest one, and it appears Peugeot is quickly discovering the 2008 is even more popular than they’d hoped.

Vauxhall's new badge

By Tim Pollard First Official Pictures 09 April 2008 00:00 Vauxhall has redesigned its griffin badge - and the new Insignia is the first car that will bear the new mascot. It's a typically modern rebranding: the graphic designers have zoomed in on the upper torso of the griffin, giving it a sharper, modern look and the word Vauxhall is now incorporated in the badge.The company's grille-wide V front end will be abandoned, the new grille preferring an Opel-style roundel, enlarged and sitting slap bang in the middle of the grille. It's not all change, however.