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Bentley Hybrid Concept is a Mulsanne, but it’ll arrive in the new Bentley SUV

The Bentley Hybrid Concept (pictured) will debut in Beijing There’s been lots of talk of a Bentley Hybrid for a number of years now, and in 2011 Wolfgang Dürheimer confirmed that hybrid was in Bentley’s plans and that it would be a plug-in. Fast forward three years and we get the Bentley Hybrid Concept, Bentley’s first crack at a plug-in hybrid powertrain all wrapped up in the Mulsanne. But it won’t be the Mulsanne that sees a production version of the hybrid powertrain but, as expected, the new Bentley SUV.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Want your 2013 Mercedes E63 AMG to look like an E220? Now you can.

Mercedes are to offer a Business Line Pack for the 2013 E63 AMG which tones down its extreme looks and makes it look more prosaic. If you run a successful business, it’s important to look the part. But it’s equally important not to shout about your success (well, it is in Europe) too loudly or your workforce might think you should be paying them more instead of indulging your petrolhead side, and customers might decide you’re overcharging them if you look too flash.