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Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.

Porsche 911 parade at Silverstone Classic hits record breaking 1,208

1,208 Porsche 911s hit the Silverstone track to celebrate Porsche-s 50th anniversary Last month, we reported that plans by Silverstone Classic to run a record-breaking parade of Porshe 911s to celebrate the 50th anniversary of Porsche had garnered so many applications that Silverstone has to stop accepting applications nearly two months ahead of the event. Now the 2013 Silverstone Classic 911 Parade has happened it seems Silverstone decided to go for broke, and instead of the originally planned parade of 911 911s, they actually managed to drive 1,208 911s round the Silverstone track at the same time – a new record. As well as 1208 911s, Porsche and the organisers of the Silverstone Classic managed to entice a number of names along too, including Mark Porsche – great grandson of Porsche founder, Ferdinand Porsche – former F1 and Le Mans driver Derek Bell and Le Mans drivers John Fitzpatrick and Richard Attwood.

Lamborghini Egoista (2013) first official pictures

Lamborghini's latest birthday present to itself is this: the crazy-looking Egoista concept. The one-off Egoista follows the Veneno and Aventador Anniversario in paying tribute to Lamborghini's 50th year in the supercar business, and is the most radical looking yet – it's so exclusive Lambo isn't even considering putting it up for sale. Is the Egoista just a bodykitted Gallardo?