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Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.

GM moves Nesbitt back to design group in management shake-up

General Motors has made big changes to its top management structure, splitting apart its sales and marketing activities and naming new bosses for each discipline. The goal is to reduce layers of management under Mark Reuss, GM's president for North America. Among the key changes: -- Designer Bryan Nesbitt, who was made chief of the Cadillac brand last fall, is going back to the design group.

Near miss for family as car ploughs into house

A FAMILY of four had a lucky escape after a car ploughed into their home in Coventry, demolishing the front door and ending up in the hallway. The car's male driver also walked away uninjured from his blue Audi S-line saloon after the accident happened at about 6.45pm on Saturday, West Midlands Ambulance Service (WMAS) said. However, his female passenger had to be freed from the wreck by firefighters before being taken to hospital with neck, pelvic and leg injuries.