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Brief 2 – Cadillac: CDN–GM Interactive Design Competition

Car Design News and General Motors are once again holding an Interactive Design Competition. There are five briefs to choose from, set by GM's designers, and you're invited to submit your entry on the competition website: http://www.cardesigncontest.com/ Cadillac's brief offers an interesting challenge: looking to the horizon – while considering global luxury customers, competitors and trends – how would you design a Cadillac V-Series vehicle for an urban environment? The brief asks for your to design a B- or C-segment car that embodies Cadillac brand philosophy and vehicle attributes, and should give an evolutionary perspective on the firm's Art & Science design philosophy.

Lexus IS F ends production to make way for the new Lexus RC F

The Lexus IS F is no more The Lexus IS F was the car Lexus hoped would take the fight to cars like the BMW M3. But in the 7 years the IS F has been on sale it’s only managed to shift around 11,000 units, partly because it just didn’t have the dynamics or power of the M3, but also because few yet consider Lexus a ‘Performance’ brand. So the Lexus IS F has now ended production after a less than stellar sales showing, and Lexus are instead pinning their hopes for a credible M3 beater in the new RC F.

Hyundai move from Baboons to Kids to test quality

Hyundai let a troop of 4 & 5 year olds loose on an i30 to test quality Last year, Hyundai let a troop of 40 safari park baboons loose on an i30 to see if, left to their own devices, they could trash Hyundai’s very well bolted together (just ask Martin Winterkorn) i30. It was a clever way to demonstrate that the i30 doesn’t just look good, but is made of a bit more than recycled baked bean cans and Fairy liquid bottles. The i30 came through the baboon test with flying colours (even the company tasked with cleaning it up after the baboons commented on the story that they were impressed by how unscathed the i30 was), but Hyundai has now come up with a quality test that makes the baboon adventure look like a walk in the (safari) park.