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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

McLaren P1 track version confirmed for 2015

By Tim Pollard Motor Industry 05 June 2014 12:08 Wrapped up in yesterday's announcement about McLaren Automotive breaking into profit for the first time was the news that a new, hardcore McLaren P1 track version will be launched next year. It seems incredible to think that anyone would want an even faster, more focused McLaren P1. But Woking has consulted the 375 owners and found out that their appetite for speed apparently knows no bounds.

BMW's Vision EfficientDynamics concept bound for Frankfurt

BMW has revealed a radical vision for its future performance-oriented models in a spectacularly styled concept car whose combination of M3-rivaling acceleration and Mini Cooper-beating fuel economy will likely make it one of the stars of this year's Frankfurt motor show. Called Vision EfficientDynamics, the one-off coupe is a mobile showcase for lightweight construction and plug-in hybrid drive technology, while featuring a variety of futuristic styling, packaging, aerodynamic, lighting and interior ideas under development at the German carmaker's heavily cloaked FIZ development center in Munich. Many of the concepts are planned for use on upcoming BMW road cars, including an exciting Z10 EfficientDynamics range-topping model due by 2015.