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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Mercedes’ AMG division unveils new twin-turbo V8

Those obsessed with torque bemoaned Mercedes’ high-revving 6.2-litre V8 when it was launched in 2005, but just as the world has come to accept the naturally aspirated engine, the company has now unveiled a new twin-turbo 5.5-litre V8. Up to 563bhp – which is the same as the SLS AMG – and 663lb ft, which is much more than the 479lb ft the modern-day Gullwing supercar manages. The engine is an all-new 5.5-litre V8 (5461cc to be exact) with direct-injection technology, an aluminium crankcase and two turbochargers.

Ford to host Octane Academy for action-sports junkies

Ford is making a push for younger customers with its sponsorship of extreme-sport and action-sport events. Now, the automaker wants to bring that experience to some select average Joes. Beginning in November, Ford will host an action-sports program called Octane Academy.