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First Sight: Volvo Concept You

Volvo today revealed its Concept You at the 2011 Frankfurt motor show, as the company continues to evolve its luxury car range. The latest evolution of the Concept Universe, first unveiled at Shanghai earlier this year, showcases the technology and craftsmanship that Volvo will be using in its future line-up, including smart pad technology and a touch-control cockpit. The emphasis on technology reflects the importance of infotainment in current society and immerses the driver to give them complete control and mobile connectivity.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Chevrolet Cobalt

The Cobalt is yet another Chevrolet making its debut at the Buenos Aires International Motor Show. Reviving the previously defunct name, the three-box Cobalt has been developed by GM's Technical Center in South America. Finished in a 'smoke beige' hue, the show car is said to be the result of research that showed cutomers' desire for more internal space paired with increased refinement and equipment.