700r4 Transmission on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Jaguar Land Rover create 700 more jobs at new engine plant

Jaguar Land Rover has announced that they are creating an additional 700 jobs – double the original – at their new engine plant in Wolverhampton. Back in 2011, we revealed that Jaguar Land Rover were planning a new facility on the i54 development in Wolverhampton to build engines for their cars, removing the reliance on Ford’s (excellent) engines in the process. That investment was to be £335 million with 700 new jobs created in Wolverhampton – and more than 2,000 in the supply chain – but it seems that’s not going to be enough with Jaguar Land Rover sales continuing to grow at a great rate of knots.

Fisker releases Nina drawing ahead of New York auto show

Fisker Automotive has had its share of setbacks lately, but the company is continuing with plans to reveal a new model, called the Nina, at the 2012 New York auto show. On Thursday, the firm released a doodle that might be a teaser for the Nina. From what we can see, it might also be a drawing of a spaceship, a seabird's head or a high-tech pair of scissors from Fiskars.