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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]

Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.

New Mercedes GLA teased on video

Thye new Mercedes GLA (pictured) teased on video ahead of Frankfurt It was only last week we revealed that the latest iteration of the new Mercedes A-Class – the Mercedes GLA Compact SUV – would be making its debut at next month’s Frankfurt Motor Show in production guise. And now Mercedes are starting the tease. They kicked of late yesterday with a sketch of the new GLA, but as we’ve already seen the concept at Geneva, and designers sketches are not exactly the most reliable interpretation of the reality, we didn’t see much point in republishing them (you can see them on Mercedes Facebook page).

Audi tracks down the last Horch

The last Horch built, found in the middle of Texas It’s been looking likely for a while that now VW has taken control of Porsche it may decide to rebrand the VW Group as Auto Union. Auto Union was the root of Audi, and was formed in the ’30s when Audi, Horch, DKW and Wanderer joined forces to become Auto Union and pool their resources to cope with the depression (sound familiar?). Which might explain why Audi has been scouring the planet for rare cars from its Auto Union days.