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Prodive’s David Richards looks at Honda F1

It was a real surprise that Honda decided to pull out of F1 for 2009. True, they haven’t yet seen the sort of success that their efforts, and money, should have yielded, but they have a superb product and, more importantly, potentially one of the best set-ups in F1 led by the best of the best, Ross Braun, who was pretty much responsible for the renaissance at Ferrari and Michael Shumacher’s domination of the sport. But there could well be a light at the end of the tunnel for the Honda F1 Team.

Lotus Evora: The Video Advert

Lotus Evora Advert An advert for Lotus isn’t something you see every day. An advert destined for TV or cinema is even rarer. So when this Lotus Evora VT  dropped in to our Inbox this morning we thought you’d like a look.

Volvo XC60 – Star of New Moon

The Volvo XC60 stars in 'New Moon' Product placement can work with cars in big films. Just look at what the original James Bond films did for Aston Martin, from the DB5 in Goldfinger to the DBS in Casino Royale. Then there’s the Mustang in Bullet, the VW Beetle in the Herbie films, and let’s not forget the Mini in the Italian Job.