Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Toyota powering its US headquarters with Hydrogen Fuel Cell

Toyota’s Hydrogen Fuel Cell power supply at their US HQ It’s been a pipe dream for a long time; harness the planet’s plentiful supplies of hydrogen to produce power. That’s getting a lot closer with a number of hydrogen fuel cell cars coming to the real car market in the next few years, and no doubt as part of their mission to convince the world that hydrogen is the future, Toyota are demonstrating the potential by using a hydrogen fuel cell to produce power at their US HQ. Toyota has installed a 1.1 megawatt stationary fuel cell at its Los Angeles HQ which is capable of producing half its power needs during the heavy-load summer period.

BMW 114d arrives & new engines for the BMW 3 Series

BMW has revealed the 114d Sports hatch and new engines for the 3 Series and 3 Series Touring. New BMW Nav Pro also added to 3 Series. BMW has been having a play with the 1 Series and 3 Series with new engine options available from November.