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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

BMW's MPA line bridges the gap to M

Soon, bridging the gap between your father's 328i M-Sport and the M3 of your dreams will be simple, all thanks to BMW MPA. The admitedly uninspiring "MPA" moniker doesn't refer to an accounting certification available at your local community college, but rather, M Performance Automobiles. It serves as a step between the M-Sport appearance package already available on nearly every BMW model and the fire-breathing M cars at the top.

Jaguar readying SUV for Frankfurt motor show

While the next new Jaguar model slated for dealerships is a BMW 3-series fighter rumored to be called the XS, Autoweek sources have confirmed the company will also be showing an SUV at the Frankfurt motor show in September. Likely to be named XQ or Q-type, the Jaguar SUV is expected to ride on a version of the XS platform (itself a variation on the aluminum XJ architecture) rather than share a platform with a Land Rover product. Slated for 2016 production, the new Jaguar XQ SUV will share some powertrain technology with Land Rover, specifically the Ford I-4 engines from the Evoque.