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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Ferrari 458 Speciale to debut at Frankfurt motor show

Update: Preview video added below, and yes, you can hear the car's engine -- barely -- through the thumping movie trailer-like music. A new Prancing Horse is set to go public at the 2013 Frankfurt motor show: Ferrari will use the event to introduce the 458 Speciale, which will join the 458 Italia and 458 Spider at the lower end of Ferrari's range. Visually, the 2,844 lb., mid-engined 458 Speciale doesn't depart too much from the 458 Italia, though the new model gets a more aggressive fascia and a massive hood duct that -- when coupled with an apparently F1-inspired interior -- hints at the no-nonsense sporting purpose of the car.

Fiat aims to keep green lead with fuel-sipping two-cylinder engine

Fiat S.p.A. aims to keep its environmental lead in Europe by selling what it claims to be the world's most fuel-efficient gasoline engine. When the engine goes on sale in the Fiat 500 minicar in September, the 875cc unit will be the only two-cylinder engine fitted in a car in Europe.