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Honda showcases self-driving car

HONDA has shared its vision of the hands-free commute, a car that can safely drive itself on the road while the driver's hands are off the wheel. While the car is just a prototype, Honda says the technology could start appearing on Honda cars in 2020 and beyond. The prototype - an Acura RLX sedan - has cameras that monitor lane marking and multiple radar sensors on the front and sides.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Relive Volvo's 'Emotion of Design' Google Hangout

If you missed out on Volvo's ‘Emotion of Design' Google Hangout, which was broadcast on Volvo's YouTube channel on 28 November, you can relive it here. The Hangout, which featured Volvo's exterior design chief Maximilian Missoni, neuropsychologist Dr David Lewis and Wallpaper magazine's automotive correspondent Jonathan Bell, discussed the results of the Swedish carmaker's experiment to measure the emotional response to the Volvo Concept Coupé – among other things – using an electroencephalographic (EEG) machine. Participants were asked to rate a series of images while wearing an EEG headset measuring brainwave activity, with results showing that car design and emotions were inexorably linked.