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Bertone BAT 11

By Guy Bird Motor Shows 10 March 2008 11:43 What’s new on Bertone’s Geneva Motor Show stand? Italian coachbuilder Bertone might be in deep financial trouble – it didn’t have a stand at the Geneva show – but its styling division, Stile Bertone, revealed an incredible one-off car on the night of the first press day instead at Auto Design Night, a special event for car designers held at city centre night club La SIP. The stunningly streamlined BAT 11 doesn’t take its odd name from the bat-like rear wings, but because BAT stands for ‘Berlinetta Aerodinamica Tecnica’ in Italian, the ‘11’ indicating that it is the fourth in a series of one-off Bertone designs for Alfa Romeo following on from the BAT 5, 7 and 9 from the mid-1950s.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Ford future products: New vehicles get lighter, faster and move upscale

Ford Motor Co.'s future-product focus is on improved fuel economy by making its vehicles smaller and engines lighter without sacrificing performance, safety or luxury. It also wants to push the Ford brand more upscale to capture customers orphaned by the shutdown of the Mercury brand, and to attract new buyers with more product offerings. Ford has said 90 percent of its North American nameplates will be available with direct-injection turbocharged EcoBoost engines as standard equipment or as an option by 2013.