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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Honda Open Study Model (OSM): more details

By Tim Pollard Motor Industry 26 August 2008 11:49 CAR Magazine has been given special access to the Honda Open Study Model (or OSM for short), in the wake of the British International Motor Show where it made its world debut. But what the hell is the OSM all about? Honda plays a game of cat and mouse with reporter Ben Barry, who turns detective after being stonewalled whenever he asks a difficult question.

Want wagons? Kill the crossover

Cadillac boss Bob Ferguson recently told Automotive News that GM is considering an ATS wagon. Autoweek contributor and GM big shot Mark Reuss is on record speaking in favor of wagons. And whether they know it or not, American car buyers need a station wagon, but not a wagon built to satisfy station-wagon fetishists.