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Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj concept
Fri, 16 Aug 2013GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept. Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy. GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.
Los Angeles Auto Show 2011: Photo roundup
Sat, 19 Nov 20112011 Los Angeles Auto Show Roundup This week saw the start of the Los Angeles Motor Show, so we thought we’d have a quick look at what was on the floor, including some of the stuff we haven’t already looked at. There was the ‘cool in white’ Jaguar stand and the latest Defender DC100 Concept, all prettied up in baby blue. There were Camaros and Mustangs, the new Bentley GTC (but no V8 – that’s for Detroit in January), a hot Beetle R and Volvo’s You Concept that points the way to the next generation of Volvo design.
Design Services: Motorcity Europe
Wed, 30 Nov 2005A recent Business Week article stated that "never before has design been so vital to an auto maker's success, maybe even to its survival". Much of the reason for this is the close parity in quality between different brands and the general high quality of new cars; according to J.D. Power, vehicle quality has improved 24% in the past five years.